Talking it over

There’s been a lot of discussion about how this hasn’t been the “social media” election everyone thought it was. But, like some others, I believe that those writing about it are viewing it the wrong way down the telescope. No, social media may not have replaced the role of newpapers, or even TV. But as I tweeted “#ukvote SE7″ this morning to help log turnout and clicked “Yes I voted” on the Democracy UK page on Facebook, it seemed very clear to me that things were different to how they had ever been before. Social media aren’t about replacing the old media, thaty’re about doing things differently and doing different things. The New Statesman yesterday said more or less the same thing, highlighting the role of Twitter and Facebook in creating cohesion among supporters and activists. Not to mention the mydavidcameron poster site (other poster sites exist…!). Maybe it won’t be Twitter wot won it this time, or maybe ever, but I believe that the advent of tools making it easier for people who focus on a particular issue to find each other and talk about it is a complete game-changer. As a psephology junkie, it’ll be really interesting to see whether there is any evidence that first-time voter turn-out is up on past elections. If it is that will be a vindication of social media’s role, I believe. Either way, if we *are* on the brink of a new era in British politics, our new leaders will have to take all of this into account.

[Update 12.12] And as if to prove my point, The Sun front page parodies have started…

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